In a rare positioning move, handlers of First Bank brand have unveiled a new innovation, which aims at providing great comfort for loyal customers of the bank and brand, Raheem Akingbolu reports
Visitors to the Marina branch of First Bank on the Victoria Island in Lagos were surprised last week with the sudden emergence of a cubicle within the banking hall.
Although it was on a Monday morning when customers were eager to do their transactions and dash out, the alluring structure caused a stir as curious minds were willing to find out what was within and its purpose.
The little explanation by a young lady at the branch that it was an innovation that was still in the cooler was considered not enough for THISDAY and he decided to dig more into it.
Among other facilities, the structure, which is located in a specially-designed section of the branch, has a large seating area with leather sofas, refreshments, private meeting room for the customer to discuss personal business with the relationship teams without interruption.
However, after a number of calls to those in charge of the bank’s corporate image, more revelations emerged, which indicated that the structure, which is the ‘First Premium Lounge’ in this part of the world, was conceptualised to give patrons a better banking experience.